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The Google Discover service organizes articles in the same manner as Pocket. A user's location, search history, browsing activity, and other app usage are used to display content based on these factors. Although it has significant privacy implications, it also allows users to create a highly customized reading experience. Mobile devices and computers running the Android operating system are required for users. Google and Chrome iOS apps also provide access to the site.
It's still a work in progress and has a relatively small user base, but usage is growing among Android and iOS users. If you are interested in SEO and link building, this should be on your radar.
Challenges Ranking Google Discover Articles
Google Analytics does not show Google Discover as a referral source, only the original organic traffic source, so it is not possible to see how your articles are ranked on Google Discover. In light of this, content creators face challenges in optimizing their content for Google Discover popularity. In any case, there are several ways to get more clicks. It also serves as a barometer of the type of content you should look for regarding quality links.
Search engine optimization for Google Discover
Some of these methods are against Google's recommendations. Google clearly discourages the use of clickbait headlines or those that inspire rage or titillate a child's curiosity with morbid content in its Discover Guidelines, for example. To find your sweet spot, you'll need to find a content headline that doesn't give away too much so that the reader won't feel compelled to click through and outright clickbait that practically dares the reader to do so.
Emotional Headlines
It matters not whether it is a social media platform, a search engine list or Google Discover, certain truths are universal. People click on headlines that evoke emotions more than others. This is a fact of life and something that is ingrained in humanity. Be sure to keep that in mind as you create content, and emphasize its uniqueness as well. You should make sure your headline conveys the rarity of the event.
Start a Question-and-Answer Loop
Copywriters use these constructs in direct response copy for a reason; they engage visitors. Therefore, it makes sense to use them in other areas as well; an article title is one of them. You should think about your content and then create an enticing question which is answered by your content. Use the question in the headline to compel visitors to click.
COVID Content is King
It appears that Google's ranking of COVID-related content in Discover is different from its ranking in organic search. The articles that rank lower on SERPs often do better in Discover. If you have lamented that your timely articles published around COVID weren't performing as well as you expected, it's possible they'll gain a new lease on life here. It's hard to tell if this will help with authority link building.
Age Doesnt Always Matter
Clearly, Google's organic search rankings give a lot of weight to articles that have been published recently. That isn't always the case with Discover when searching for popular topics. Currently, older articles will be shown, as long as they meet the other Discover criteria.
Perpetuate The Bubble
People's feeds on social media tend to follow their political beliefs, one of social media's truisms. A person receives only the content that reinforces their current beliefs instead of anything that challenges them. I see the same thing with Google Discover. Keep a close eye on political demographics and use them to help draw your target audience to your article.
Keep The Lists Coming
Bloggers still love listicles, and it seems Google Discover does too. Over time, they have consistently been doing well in Discover feeds. For example: Don't do these five things; 15 Reasons Why You Should; 10 Things You Can Do
Discover is Here To Stay
There is a temptation to wait for Google Discover. Nevertheless, it appears to be gaining traction, and it utilizes a different algorithm than organic search. This alone makes it important to take this into account when creating content and curating your backlink profile.
Quality Link Building
Our service can help you build backlinks and increase your ranking in the search engine results pages. We've been told repeatedly by our customers that we are among the best link building companies they've ever worked with. Come find out why!
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